I design for people who are often left behind — and build systems that scale for millions

I've helped shape accessible journeys for 1M+ passengers across the UK and Japan, working at the intersection of inclusive design, international markets, and AI. From London commuters to Japan's national rail network, I turn complex human needs into experiences that work for everyone.

I'm Ano Wu, a Senior Product Designer at Transreport specialising in accessibility, enterprise products, and service design. I help organisations transform complex operational challenges into simple, inclusive experiences that scale to millions of users. Over the past 10 years, I've worked across transport, education, insurance, and media, partnering with cross-functional teams to shape strategy, improve delivery, and build products that create lasting impact.

See my work

Projects
I'm proud of

End-to-end design leadership. Shipped. Made a difference

End-to-end product design work that shipped and made a difference.

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Live

2024

Enterprise SaaS

MVP

Hankyu Railway — Designing from Zero for Japanese Rail

88

stations

50%

faster operation

10%

revenue growth

Live

2025

B2B2C

Accessibility

Passenger Assistance — Designing Trust Across Borders

1M+

passengers

8M+

annual requests

20+

railways

In Progress

2026

Enterprise SaaS

Resource Management

Improving operational efficiency for train station staff through better task management and real-time information visibility

In Progress

2026

B2B2C

Service Design

Customer Service System
with AI Agent

Connecting customer service agents, passengers, and AI to deliver real-time assistance and smarter resource allocation

What I'm currently working on

End-to-end product design work that shipped and made a difference.

Evolving my design practice through real-world projects and and AI-assisted design and research workflows

Client and Award with the Team