I design for people who are often left behind — and build systems that scale for millions

I've helped shape accessible journeys for 1M+ passengers across the UK and Japan, working at the intersection of inclusive design, international markets, and AI. From London commuters to Japan's national rail network, I turn complex human needs into experiences that work for everyone.

I'm Ano Wu, a Senior Product Designer currently at Transreport. I've helped shape accessible journeys for 1M+ passengers across 24 train operating companies in the UK and Japan — working across product strategy, service design, and inclusive design across two very different rail cultures. My work has contributed to 5% revenue growth and delivered projects driving £1.5M ARR.

See my work

Projects
I'm proud of

End-to-end design leadership. Shipped. Made a difference

End-to-end product design work that shipped and made a difference.

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Live

2024

Enterprise SaaS

MVP

Hankyu Railway — Designing from Zero for Japanese Rail

88

stations

50%

faster operation

10%

revenue growth

Live

2025

B2B2C

Accessibility

Passenger Assistance — Designing Trust Across Borders

1M+

passengers

8M+

annual requests

20+

railways

In Progress

2026

Enterprise SaaS

Resource Management

Improving operational efficiency for train station staff through better task management and real-time information visibility

In Progress

2026

B2B2C

Service Design

Customer Service System
with AI Agent

Connecting customer service agents, passengers, and AI to deliver real-time assistance and smarter resource allocation

What I'm currently working on

End-to-end product design work that shipped and made a difference.

Evolving my design practice through real-world projects and and AI-assisted design and research workflows

Client and Award with the Team